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Show Notes
In this episode, Natalie Koop and Danielle Putnam sit down with Garrett Fritz, Partner at Metacto, to talk about what AI actually looks like in the trenches of real businesses, not the rosy marketing version. Garrett, a fractional CTO who’s helped startups, mid-market companies, and service businesses turn ideas into working digital products, breaks down the gap between AI hype and AI ROI, why buying licenses doesn’t make you an “AI company,” and the real way home service businesses (plumbers, HVAC, contractors, lawyers, accountants) are going to be impacted.
He shares how Metacto replaced two years and $80,000 of manual data entry with an AI agent that finished the job in 3 days, why “speed to proposal” is one of the highest-leverage AI plays for any service business, and what owners get wrong when they try to vibe-code their own app over a weekend.
If you’ve felt pressure to “do something with AI” but don’t know where to start, or you’re tired of stacking software subscriptions that never actually move the needle, this episode cuts through the noise.