Marketing
July 5, 2025
This comprehensive guide explores the top alternatives to the deprecated Facebook Analytics, from social media management suites to mobile-specific platforms. Speak with a MetaCTO expert to integrate the perfect analytics solution for your app.
Chris Fitkin
Founding Partner
In 2021, Facebook shut down its native analytics tool, a move that left many marketers and businesses searching for a new way to understand their performance on the world’s largest social network. While Facebook Insights still provides basic data for individual pages, it lacks the depth, cross-channel capabilities, and competitive analysis features of the deprecated Facebook Analytics suite. This created a significant gap in the market, a gap that has since been filled by a host of powerful, third-party software products.
These tools are not just replacements; they are significant upgrades. A professional Facebook analytics platform is an advanced social media reporting tool that allows you to group together all your Facebook pages, connect data from other marketing platforms, and gain a complete picture of how users interact with your brand over time. They provide a more detailed understanding of campaign performance, offer personalized dashboards, and automate the entire reporting process, saving time and eliminating human error.
From all-in-one social media management platforms to specialized mobile app analytics suites, the options are vast and varied. Choosing the right one is critical for making data-driven decisions, optimizing marketing strategies, and ultimately, maximizing the return on your social media efforts. This guide will provide a detailed exploration of the top alternatives to Facebook Analytics, helping you navigate the landscape and find the perfect fit for your business needs.
Facebook Analytics tools are software products that marketers use to understand the performance of their Facebook accounts. They provide valuable insights into user demographics, behaviors, and interactions by analyzing key metrics such as views, likes, engagement, and click-throughs. By reviewing and analyzing this data, you can understand what is working and what needs refinement in your strategy.
The shutdown of Facebook’s native tool underscored the limitations of relying on a single platform’s built-in analytics. While free tools like Facebook Insights offer a starting point, their competitive analysis is limited to pages you manage or like. Paid, third-party tools offer a wealth of extra features that free tools simply cannot match, including:
These benefits make a dedicated analytics tool an invaluable asset for any agency or business looking to succeed on social media.
The market for Facebook analytics tools is filled with strong competitors. They can generally be categorized into a few key types: all-in-one management suites, dedicated analytics and reporting tools, and social listening platforms.
These platforms combine analytics with content scheduling, publishing, and community management features, offering a single hub for your social media operations.
Sprout Social is a comprehensive, all-in-one social media management tool that helps brands create, schedule, manage, and monitor their social media content across nearly any network. Its Facebook analytics options provide a good overview of business page performance, allowing users to quickly grasp total impressions, engagement rate, clicks, and audience growth. You can track audience demographics to ensure your posts are targeting the right people and use its engaging, easy-to-read graphs for clear reporting.
Hootsuite is another major player in the social media management space. It allows marketers to plan, schedule, and syndicate posts across multiple networks from one dashboard. Hootsuite Analytics offers in-depth performance reporting on key metrics like engagement, traffic, and follower growth. A standout feature is the ability to schedule reports for automatic sending via email. Its “Stream” feature allows for monitoring mentions, hashtags, and keywords from specific accounts.
Buffer is a versatile and user-friendly social media management tool perfect for managers who need a quick, straightforward way to get up to date with Facebook page metrics. While its analytics are simpler compared to Sprout Social or Hootsuite, it excels in content planning and scheduling. Buffer allows you to optimize content and manage your workflow efficiently, even offering AI-generated captions.
These tools specialize in deep data analysis, customizable reporting, and providing insights into your competitors’ performance.
Whatagraph is an all-in-one marketing analytics solution that stands out for its ease of use and powerful cross-channel reporting capabilities. It allows you to monitor and report on Facebook page performance and Facebook Ads, but its true strength lies in unifying data from disparate sources. You can blend Facebook metrics with data from SEO, PPC, web analytics, and email marketing tools to get a complete view of your efforts.
As its name suggests, Rival IQ focuses on spying on what your competitors are brewing. It is a robust Facebook page analytics tool that can monitor several different platforms and presents insights on a simple yet customizable dashboard. Beyond the usual metrics like follower growth and conversions, Rival IQ excels at competitive benchmarking, competitive analysis, and providing industry behavior reports using machine learning.
Keyhole is a social media management tool with a heavy focus on analytics, particularly hashtag analytics and influencer tracking. It aims to help brands analyze all aspects of their online presence, offering features for competitor analyses and campaign tracking. It can monitor campaign reach and engagement via hashtags across social platforms and provides comprehensive, easy-to-understand reports on influencer performance.
These platforms specialize in tracking mentions, sentiment, and conversations about your brand across the web and social media.
Brand24 is a social media monitoring tool that helps brands and agencies track their Facebook analytics by monitoring online company mentions, hashtags, and trends. Its dashboard features a discussion volume chart to easily spot spikes and drops in mentions, which helps in visualizing the popularity of events and campaigns. It can also quantify the sentiment and influence of individual users.
Mentionlytics is a feature-rich social listening platform that tracks all major social media, including Facebook, as well as the entire web. It helps you analyze your brand’s performance, benchmark against competitors, and keep an eye on niche news. The platform can track a post’s reach, engagement, sentiment, and Share of Voice, providing downloadable reports for deep analysis.
For businesses with a mobile app, social media is just one piece of the puzzle. Understanding user behavior within the app is crucial for growth, retention, and monetization. App analytics refers to the collection and analysis of user data within a mobile application. These insights support better decision-making around product development, UX, and user retention. Here, the alternatives to a tool like Facebook Analytics fall into distinct categories.
These tools help you track user behavior across both your mobile app and your website, providing a unified view of the customer journey.
Userpilot is best for cross-platform product usage analytics, bringing together analytics and in-app engagement for both mobile and web. It’s great for product and growth teams who want to drive user engagement and act on insights without heavy reliance on engineering. With Userpilot, you can track how users interact with your app across platforms, understand their behavior in context with session replays, and respond with personalized in-app experiences like onboarding flows and tooltips, all from one dashboard and without writing any code.
Mixpanel offers full flexibility in how you track user behavior data, making it best for detailed custom event tracking. It’s especially useful for deeply analyzing feature usage, event flows, and retention patterns across your mobile app. While the setup can be complex due to its custom nature, it allows teams to understand precisely which actions drive downloads, retention, and conversions.
Amplitude stands out for its predictive analytics insights and deep behavioral segmentation. It helps you forecast what users are likely to do next, making it powerful for growth teams running experiments and A/B tests. Its Pathfinder feature visualizes common user paths, while its Predictive Compass spots which behaviors lead to retention. It’s a top choice for enterprise companies that want to move from tracking to proactive optimization.
These tools help you track app installs, map user journeys back to specific marketing campaigns, and measure how your ad spend translates into results.
AppsFlyer is a leader in mobile attribution. It is built to answer the critical question: which ads are actually converting? It helps growth and user acquisition teams get clear, reliable data to prove what’s working by tracking the full customer journey from ad click to app download. Its ROAS dashboards connect campaign spend to in-app revenue, while its fraud prevention suite automatically blocks fake installs.
Adjust is another solid choice for mobile attribution, with a strong focus on privacy and data accuracy. It is designed for marketers who want to track campaign performance without worrying about fraud or compliance issues like GDPR and SKAdNetwork. It blends secure attribution with tools for building and targeting custom audiences.
This category of tools helps developers and QA teams catch issues like bugs, crashes, and performance slowdowns before they impact a significant number of users.
If your team is already using Google’s ecosystem, integrating Firebase Analytics is a no-brainer. It provides a free and reliable way to track user acquisition, engagement, and campaign performance. While it’s not the most advanced tool for deep behavioral cohorts, it does an excellent job for top-level trends and works seamlessly with other Firebase tools like Crashlytics and Google Ads.
Sentry is built to give developers fast, detailed feedback on what went wrong in an app. It’s one of the best tools for catching bugs and crashes, providing real-time alerts with stack traces, device data, and user context. It is a strong pick for engineering or QA teams who want to quickly identify performance problems and reduce bug-related churn.
UXCam is for product teams who need more than charts and logs. It combines crash reporting with visual diagnostics like session replays and heatmaps. This allows you to see what’s going wrong by watching recordings of user sessions. It’s ideal for visualizing how bugs impact user flows and understanding UX issues that are hard to reproduce.
Navigating this complex landscape of analytics tools can be daunting. The right choice depends entirely on your specific business goals, technical stack, team structure, and budget. An all-in-one social media suite might be perfect for a marketing agency, while a mobile-first startup will derive more value from a dedicated product analytics tool like Mixpanel or a performance monitor like Sentry. This is where expert guidance becomes invaluable.
At MetaCTO, we have over 20 years of experience in mobile app development, taking ideas from concept to launch and beyond. As part of our process, we help clients make critical technology decisions that align with their long-term strategy. We don’t just build apps; we build successful businesses. Our expertise as fractional CTOs means we understand the technical and strategic implications of integrating services like these.
We have hands-on experience integrating a wide array of analytics services into mobile apps, including:
We can help you analyze your needs, evaluate the top contenders, and seamlessly integrate the chosen platform into your app, ensuring you collect clean, actionable data from day one.
The end of Facebook Analytics was not an end to data-driven social media marketing; it was the beginning of a new era defined by more powerful, specialized, and integrated tools. Whether you need an all-in-one platform to manage your entire social presence, a dedicated tool for competitive intelligence, a social listening platform to monitor brand health, or a sophisticated suite for mobile app analytics, there is a solution available.
Third-party tools offer deeper insights, cross-channel analysis, and robust automation that native platforms simply cannot match. By analyzing your competitors’ strategies, you can gain inspiration, learn from their mistakes, and discover best-performing tactics to integrate into your own plan. For mobile apps, platforms like Userpilot, Mixpanel, and AppsFlyer provide the granular data needed to understand user behavior, drive engagement, and optimize for growth.
Choosing the right tool is a strategic decision that will shape your ability to measure performance and optimize your strategy. The sheer number of options can be overwhelming, but you don’t have to make that decision alone. With deep expertise in building and scaling mobile apps, we can guide you to the perfect analytics solution for your unique use case.
If you’re ready to harness the full power of analytics to grow your business, speak with a MetaCTO expert today. Let’s build something great together.
Last updated: 05 July 2025
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