
May 10, 2023
How We Use RevenueCat to Increase Subscriptions
We use RevenueCat to increase subscriptions and monetize our app. We’ve been using it for a while now and we’re excited to share our experience with you.
Read PostMarketing
March 31, 2025
Chris Fitkin
Founding Partner
If you’ve been anywhere near iOS development in the last few years, you’ve undoubtedly encountered the buzz around SwiftUI. As a framework that’s dramatically reshaping how we build Apple platform applications, SwiftUI represents a fundamental shift in the iOS development paradigm.
With the global iOS app market projected to hit $107 billion by 2025, mastering SwiftUI isn’t just a nice-to-have skill—it’s quickly becoming essential. But like any transformative technology, SwiftUI comes with its own learning curve and implementation challenges.
I’ve spent countless hours working with SwiftUI since its introduction at WWDC 2019, and I’m here to break down what makes this framework so revolutionary, where it shines, where it struggles, and how you can effectively implement it in your projects.
SwiftUI emerged at a critical junction in Apple’s development ecosystem. After a decade of UIKit dominance, iOS development had grown increasingly complex, with verbose view controllers and intricate state management often leading to unwieldy codebases.
At its core, SwiftUI is Apple’s answer to the modern declarative UI paradigm that had already transformed web development through frameworks like React. But rather than just copying these approaches, Apple built something distinctly their own—a framework designed from the ground up to leverage Swift’s capabilities and seamlessly integrate with Apple’s platforms.
What separates SwiftUI from its predecessors is its fundamentally different approach to UI construction. Instead of imperatively manipulating view objects, developers declare what they want the UI to look like, and the framework handles the rest. This might sound like a subtle difference, but in practice, it completely transforms how we think about and implement user interfaces.
To truly appreciate SwiftUI’s elegance, you need to understand its underlying architecture and how it differs from traditional approaches.
In SwiftUI, everything on screen is a View, conforming to the View protocol with a single requirement: a body property that returns some View. This simple constraint creates a powerful composition system where complex interfaces are built by combining smaller, more focused views.
Consider this basic example:
struct ContentView: View {
var body: some View {
VStack {
Text("Hello, World!")
.font(.title)
.foregroundColor(.blue)
Image(systemName: "swift")
.resizable()
.frame(width: 80, height: 80)
Button("Tap Me") {
print("Button tapped")
}
}
.padding()
}
}
What’s happening here is remarkable in its simplicity. We’re composing a vertical stack of three elements—text, an image, and a button—each with its own modifiers. The entire UI is expressed as a nested structure of views, creating a clear mental model that closely mirrors the visual hierarchy.
Unlike UIKit’s reference-type views, SwiftUI views are value types (structs, not classes). This seemingly small implementation detail unlocks significant benefits:
This value-type approach has profound implications for how SwiftUI manages rendering. Because views are lightweight descriptions rather than actual UI objects, SwiftUI can efficiently diff view hierarchies and update only what’s changed—similar to React’s virtual DOM, but built into the framework itself.
The real magic of SwiftUI lies in its elegant state management system. The framework provides several property wrappers that create a direct connection between your data and UI:
These tools form a cohesive system for managing how data flows through your application. When state changes, SwiftUI automatically updates only the relevant parts of your view hierarchy—no manual intervention required.
struct CounterView: View {
@State private var count = 0
var body: some View {
VStack {
Text("Current count: \(count)")
Button("Increment") {
count += 1
}
.padding()
.background(Color.blue)
.foregroundColor(.white)
.cornerRadius(8)
}
}
}
In this simple counter example, incrementing the count automatically updates the text view—something that would require explicit update code in UIKit. This reactivity isn’t just convenient; it eliminates entire categories of bugs related to state inconsistency and view updates.
Moving from theory to practice, let’s explore how to effectively implement SwiftUI in real-world scenarios.
To work with SwiftUI, you’ll need:
Creating a new SwiftUI project is straightforward:
This creates a project pre-configured with SwiftUI, including a ContentView.swift file where your initial UI is defined.
SwiftUI provides several container views to help structure your layouts:
Combining these building blocks with Spacer and alignment options gives you flexible control over your layout:
struct ProductView: View {
@State private var quantity = 1
var body: some View {
VStack(alignment: .leading, spacing: 16) {
Text("Organic Cotton T-Shirt")
.font(.title2)
.fontWeight(.semibold)
HStack {
Text("$29.99")
.font(.headline)
Spacer()
Stepper("Quantity: \(quantity)", value: $quantity, in: 1...10)
}
Divider()
Text("Size")
.font(.headline)
HStack {
ForEach(["S", "M", "L", "XL"], id: \.self) { size in
Text(size)
.frame(width: 44, height: 44)
.background(Color.gray.opacity(0.2))
.cornerRadius(8)
}
Spacer()
}
}
.padding()
}
}
This product view combines various layout containers and spacing elements to create a clean, responsive interface that adjusts naturally to different screen sizes.
One of SwiftUI’s most impressive features is how it simplifies animations. Instead of complex animation code, you simply wrap state changes in withAnimation
and apply transition modifiers to views:
struct DetailExpander: View {
@State private var expanded = false
var body: some View {
VStack {
Button(expanded ? "Show Less" : "Show More") {
withAnimation(.spring()) {
expanded.toggle()
}
}
if expanded {
Text("Here are all the additional details you requested about this item. This text contains important information that might be helpful when making your decision.")
.padding()
.background(Color.gray.opacity(0.1))
.cornerRadius(8)
.transition(.asymmetric(
insertion: .scale.combined(with: .opacity),
removal: .opacity
))
}
}
.padding()
}
}
This example demonstrates how SwiftUI handles both the animation of state changes and the transition of views into and out of the hierarchy—all with remarkably concise code.
SwiftUI offers particular advantages in several key scenarios.
Perhaps SwiftUI’s most compelling feature is its ability to target all Apple platforms with a single codebase. Before SwiftUI, you needed to learn UIKit for iOS, AppKit for macOS, WatchKit for watchOS, and so on. Now, the same SwiftUI code can power interfaces across every Apple device with minimal platform-specific adjustments.
struct ContentView: View {
var body: some View {
VStack {
Text("Hello, World!")
#if os(iOS) || os(macOS)
Text("This appears on iOS and macOS")
#endif
#if os(watchOS)
Text("This appears only on watchOS")
#endif
}
}
}
At MetaCTO, we’ve leveraged this cross-platform capability to help clients deploy their apps across multiple Apple platforms with remarkably little additional engineering effort.
SwiftUI excels in scenarios where rapid development is essential. The live preview feature in Xcode allows designers and developers to iterate quickly, seeing changes in real-time without having to rebuild and run the full application.
This advantage is particularly valuable for startups and companies building MVPs. Using SwiftUI, we’ve helped clients reduce initial development timelines by up to 40% compared to traditional UIKit implementations, allowing for faster market testing and iteration.
SwiftUI plays exceptionally well with modern app infrastructure. For instance, combining SwiftUI with Firebase creates a powerful stack for rapid development:
struct FirebaseLoginView: View {
@State private var email = ""
@State private var password = ""
@State private var errorMessage = ""
var body: some View {
VStack(spacing: 20) {
TextField("Email", text: $email)
.textFieldStyle(RoundedBorderTextFieldStyle())
.keyboardType(.emailAddress)
.autocapitalization(.none)
SecureField("Password", text: $password)
.textFieldStyle(RoundedBorderTextFieldStyle())
if !errorMessage.isEmpty {
Text(errorMessage)
.foregroundColor(.red)
.font(.caption)
}
Button("Sign In") {
// Firebase Auth would be called here
}
.disabled(email.isEmpty || password.isEmpty)
}
.padding()
}
}
This kind of integration extends to analytics platforms like Firebase Analytics, Mixpanel, or Amplitude, allowing for seamless data collection and performance monitoring.
SwiftUI isn’t developing in isolation—it’s part of a larger trend toward declarative UI frameworks across mobile platforms.
React Native shares conceptual similarities with SwiftUI, using a declarative approach and component-based architecture. However, there are critical differences:
For projects requiring cross-platform development beyond Apple’s ecosystem, React Native remains a compelling option. For Apple-focused projects, SwiftUI’s native integration provides significant advantages.
Google’s Flutter framework also competes in this space with its Dart-based approach:
Flutter excels when targeting multiple platforms with a single codebase, while SwiftUI shines when maximizing the native experience on Apple platforms.
Despite its advantages, SwiftUI isn’t without challenges that developers should be prepared to address.
The declarative paradigm requires a significant mental shift for developers accustomed to imperative UIKit programming. Common patterns from UIKit often don’t translate directly to SwiftUI, requiring new approaches to solving familiar problems.
As a relatively young framework, SwiftUI continues to evolve rapidly. This presents two challenges:
Staying current with the latest changes requires ongoing learning and adaptation.
Many organizations have substantial UIKit codebases. Integrating SwiftUI into these existing projects requires understanding of UIHostingController and careful consideration of state management across the boundary between frameworks.
While SwiftUI is generally performant, certain complex interfaces can experience issues, particularly on older devices. Identifying and resolving these performance bottlenecks requires deeper understanding of how SwiftUI renders views.
Navigating these challenges requires experience and expertise—qualities that define our approach at MetaCTO. Having worked extensively with SwiftUI since its introduction, we’ve developed proven strategies for leveraging its strengths while mitigating its limitations.
We follow a pragmatic approach to SwiftUI implementation that balances innovation with stability:
We frequently pair SwiftUI with complementary technologies to create complete solutions:
Our developers bring extensive SwiftUI expertise to every project:
As a fractional CTO service, we go beyond just implementation to provide strategic guidance:
SwiftUI represents more than just another framework—it embodies Apple’s vision for the future of app development across its entire ecosystem. Its declarative syntax, powerful state management, and cross-platform capabilities deliver tangible benefits that are increasingly difficult to ignore.
For organizations invested in the Apple platform, the question is no longer whether to adopt SwiftUI, but how to do so effectively. The framework’s continued evolution and growing feature set make it an increasingly compelling choice for new projects and gradual adoption in existing ones.
Whether you’re building a new application from scratch, looking to modernize an existing codebase, or exploring cross-platform opportunities within Apple’s ecosystem, SwiftUI offers powerful tools to achieve your goals with less code and greater maintainability.
At MetaCTO, we’re committed to helping organizations navigate this transition effectively. Our team’s deep expertise in SwiftUI and complementary technologies ensures that your investment in this technology delivers maximum value through faster development, reduced maintenance, and exceptional user experiences.
Ready to explore how SwiftUI can benefit your next project? Let’s talk about how we can help you leverage this powerful framework to create apps that delight users across the Apple ecosystem.
May 10, 2023
We use RevenueCat to increase subscriptions and monetize our app. We’ve been using it for a while now and we’re excited to share our experience with you.
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