Web-to-Mobile App Expansion
Find out how brands are creating incremental revenue by adding mobile apps to their digital strategy.
Mobile Apps Convert at 6% vs Web's 2%
While your competitors fight for attention in crowded inboxes and browsers, your mobile app users will spend 3-4x longer in your app, open 60% of push notifications (vs 15% for email), and generate 2.8x higher customer lifetime value. MetaCTO helps mid-market companies capture this advantage with native mobile apps that turn casual web visitors into loyal app users.
Mobile apps consistently outperform mobile websites across every key metric that matters to your business. *
Metric | Mobile Web | Mobile App | Advantage |
---|---|---|---|
Conversion Rate | 1.5-2% | 6% | 3-4x higher |
Average Order Value | $73 | $95 | 30% higher |
Revenue Per User | $1.22 | $4.30 | 3.5x higher |
Customer Lifetime Value | $30 | $85 | 2.8x higher |
Engagement Duration | - | 3-4x longer | 300%+ better |
Visit Frequency | - | 1.7-2x more | Twice as often |
Churn Rate | High | 3-5x lower | Far better retention |
Reach your customers instantly with messages they'll actually see
Push notifications are a game-changer for customer engagement, with 50-60% open rates compared to email's 15-20%. Our mobile apps implement strategic push notification capabilities that drive immediate action. Unlike emails that sit unread in crowded inboxes, push messages appear right on your customers' home screens, delivering 3-4x higher engagement than traditional channels—at zero incremental cost per message. We'll help you implement personalized notification strategies that boost retention by up to 820% compared to users who don't receive them.
Learn More About Push StrategiesCreate magical moments with device hardware integration
Mobile apps can access smartphone hardware in ways that mobile websites simply can't. Take advantage of biometric authentication for lightning-fast secure logins, camera integration for scanning or AR product visualization, seamless offline access when connectivity drops, and location services for hyper-local experiences. These native features create what users describe as 'magical moments'—the kind of delightful interactions that build brand loyalty and set your digital experience apart from competitors still limited by browser capabilities.
Explore Native App CapabilitiesUnlock new campaign types and higher-converting user journeys
Mobile apps open new dimensions for your Google Ads strategy. With App Campaigns, you can reach users across Google Play, YouTube, Gmail and the Display Network with machine learning-optimized targeting. Deep linking ensures ad clicks open directly to relevant in-app content—not generic landing pages—creating frictionless purchase paths. The result: higher conversion rates, better ROI on your ad spend, and more precise user targeting through rich in-app analytics. Companies with apps grow online sales 7.4% year-over-year vs. just 4.2% for those without.
Deep Dive: Mobile App Marketing ROIWhy Go Mobile?
Here's why bringing your web experience into a mobile-native app unlocks more than just another channel.
Mobile apps convert up to 3–4x more than mobile websites—because they're faster, simpler, and more personalized.
Reach users directly with timely, actionable push messages. Push drives 4–8x more engagement than email with 50-60% open rates.
App users return more often, stay longer, and spend 30% more per order. They're your highest-LTV power users.
Be visible daily. An app icon keeps your brand top-of-mind—no browser bookmark required. This drives 1.7x more frequent visits.
Deliver seamless journeys from ads, emails, and search—straight into your app's most relevant content, boosting conversion by 50%.
Apps help improve ROAS with better LTV tracking, remarketing audiences, and higher-quality conversions from Google Ads.
Access biometrics, camera, offline mode, and other device capabilities that web can't match, creating magical moments for users.
Spend less to re-acquire customers. App users bypass Google search, with only 7% of app traffic coming from paid ads vs. 25% for mobile web.
We don't reinvent the wheel. We extend what's working on your web platform—integrating with your CMS, e-commerce tools, APIs, and analytics to deliver a mobile experience built for speed, scale, and growth.
"What I liked about working with MetaCTO the most was that they worked really fast, so they didn't let me be a roadblock to my own success. They listened, they made recommendations and they worked with little guidance. They were able to take a small vision and turn it into something much greater."
Graham Ahner
CEO & Founder, Whale Shark
Real Results, Real Growth
Let's take what's working—and make it mobile-native, high-converting, and built for scale.