Service

Google App Campaigns Management

Drive high-quality app installs at scale with Google's machine learning-powered app promotion across Search, Play, YouTube, and millions of apps and sites.

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"MetaCTO exceeded our expectations."

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G-Sight Solutions

"Their ability to deliver on time while staying aligned with our evolving needs made a big difference."

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Ascend Labs

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AnalysisRe

Google App Campaigns

3 Billion Daily Active Android Users

Your next million users are waiting on Google. We’ll help you find them at the right cost [1]

The Google Advantage

Why Google App Campaigns Win

2.5B

Daily Searches

Google processes 2.5 billion app-related searches daily—your app should be there [1].

77%

YouTube Reach

YouTube reaches 77% of internet users aged 15-35, perfect for app discovery [2].

140%

Better LTV

Google UAC users show 140% higher lifetime value than other channels [3].

Campaign Types

The Right Campaign for Your Goals

Not all installs are equal. We build campaigns that find your ideal users.

Install Campaigns

Drive maximum downloads within target CPI. Perfect for scaling user acquisition quickly.

Action Campaigns

Optimize for purchases, subscriptions, or key feature usage—not just installs.

Pre-Registration

Build momentum before launch. Capture interested users on Google Play.

Re-Engagement

Win back lapsed users with targeted campaigns that reactivate dormant accounts.

Value Optimization

Focus on high-LTV users using tROAS bidding and advanced revenue tracking.

Web to App

Convert website visitors into app users across devices and browsers.

Our Process

From Launch to Scale in 30 Days

Our proven methodology delivers profitable growth fast.

1Week 1

Audit & Strategy

Analyze your app, define KPIs, set target CPA/ROAS

2Week 1

Creative Production

Develop ads, videos, and copy that convert

3Week 2

Campaign Launch

Deploy campaigns, set tracking, configure audiences

4Week 3-4

Machine Learning

Let Google’s AI learn and optimize performance

5Ongoing

Scale & Optimize

Expand winning campaigns, test new markets

Best Practices

What Separates Winners from Wasters

Avoid costly mistakes with our proven playbook.

Do This

Optimize for quality events

Track purchases, subscriptions, or key actions—not just installs.

Test multiple creative sets

Google’s AI needs variety. Provide 20+ assets per campaign.

Use audience signals

Upload customer lists and let Google find similar users.

Monitor cohort performance

Track Day 7, Day 30, and LTV to understand true ROI.

Avoid This

Chase cheap installs

Low CPI often means low-quality users who churn immediately.

Set and forget

Campaigns need weekly optimization and creative refreshes.

Ignore creative quality

Poor ads limit performance regardless of budget or targeting.

Rush scaling

Let campaigns learn for 2-3 weeks before major changes.

What You Get

Complete Campaign Management

Everything needed to succeed with Google App Campaigns.

Strategic Planning

Custom campaign strategy based on your app, market, and growth goals.

Creative Production

High-converting ads, videos, and copy optimized for Google’s network.

Campaign Setup

Professional configuration of tracking, audiences, and bidding strategies.

Daily Optimization

Continuous monitoring and adjustment to maximize performance.

Performance Reports

Weekly dashboards showing installs, costs, ROI, and optimization insights.

Scaling Strategy

Roadmap for expanding successful campaigns to new markets and audiences.

Our Work

Apps We've Scaled with Google

From startup to millions of users with profitable campaigns.

Mamazen

Mamazen

Achieved 6-figure revenue increase transforming meditation content into a streaming platform
View Case Study
kommu

kommu

Increased user activation by 73% with AI-driven onboarding and frictionless authentication
View Case Study
Bond

Bond

Helped users achieve 3x more second dates with AI-powered relationship intelligence
View Case Study
Free Campaign Audit

Get Your Free Google Ads Audit

Discover untapped opportunities in your Google campaigns. Our experts will analyze your account and show you how to improve ROI.

Your Free Audit Includes:

Campaign structure analysis
Creative performance review
Bid strategy optimization tips
Growth opportunity roadmap
Get Free Campaign Audit

No commitment required • 48-hour delivery • $2,000 value

References

  1. [1] Google Ads Mobile App Install Statistics, Google, 2024
  2. [2] YouTube Global Reach Study, YouTube, 2024
  3. [3] Mobile App User Acquisition Report, AppsFlyer, 2023

Why Choose MetaCTO?

Built on experience, focused on results

20+

Years of App Development Experience

100+

Successful Projects Delivered

$40M+

In Client Fundraising Support

5.0

Star Rating on Clutch

Get Your Free Campaign Audit

Find untapped opportunities to improve your Google Ads ROI. Our experts will analyze your campaigns and deliver optimization strategies.

Free Campaign Audit

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