Valerie Moore

Valerie Moore brings a unique blend of product excellence and cultural insight to MetaCTO’s leadership team. As Director of Product, she champions user-centered design and data-driven decision making to create mobile applications that resonate with target audiences and achieve measurable business outcomes.

A Global Perspective on Product

With an international education from the prestigious University of St. Andrews and a career spanning multiple industries, Valerie brings a distinctive perspective to product development. Her background in International Relations and Social Anthropology provides deep insights into user behavior and cultural nuances that inform product strategy.

Product Leadership at MetaCTO

As Director of Product at MetaCTO, Valerie leads product strategy and execution for client engagements, ensuring every application delivers exceptional user experiences while meeting business objectives. Her approach combines rigorous methodology with creative problem-solving to navigate complex product challenges.

Digital Influence & Community Building

Beyond her product expertise, Valerie has established herself as a prominent voice in the Washington, DC digital landscape:

Not Bored in DC (2023-Present)
As a content creator and influencer, Valerie has built an engaged community focused on lifestyle, technology, and culture in the nation’s capital. This unique perspective on community building and engagement directly informs her approach to creating sticky, viral mobile applications.

Product Philosophy

Valerie’s approach to product management emphasizes:

User-Centric Design
Every feature starts with understanding user needs, pain points, and desires. Her anthropological background enables deep user empathy that translates into intuitive, delightful experiences.

Data-Informed Decisions
Combining quantitative metrics with qualitative insights to make product decisions that balance user satisfaction with business impact.

Agile Excellence
Certified Scrum Product Owner with proven ability to manage complex backlogs, prioritize ruthlessly, and deliver value incrementally.

Stakeholder Alignment
Expert at translating between technical teams and business stakeholders, ensuring everyone moves toward shared goals.

Core Competencies

• Product Tools: Jira, Confluence, Figma, Amplitude, Mixpanel, Firebase
• Methodologies: Agile/Scrum, Design Thinking, Lean Product Development, OKRs
• Specializations: Mobile product strategy, User research, A/B testing, Growth optimization
• Industries: Fintech, Enterprise SaaS, Consumer applications, Social platforms

Community Impact

Valerie’s commitment to community extends beyond her professional work:

Valerie is actively involved in the Washington, DC community through volunteer work focused on education, wellness programming, and technology applications for social good.

The MetaCTO Difference

At MetaCTO, Valerie focuses on:

Strategic Product Vision
Helping clients move beyond feature factories to build products with clear value propositions and sustainable competitive advantages.

User Experience Excellence
Ensuring every interaction delights users while driving key business metrics like retention, engagement, and monetization.

Market Fit Acceleration
Using rapid experimentation and user feedback loops to find product-market fit faster and with less waste.

Growth & Engagement
Applying insights from her influencer experience to create products that naturally encourage sharing, retention, and organic growth.

Whether you’re looking to launch a new mobile application, improve an existing product, or transform your digital strategy, Valerie brings the product expertise, user insight, and strategic vision needed to create applications that users love and businesses rely on.

Her unique combination of formal product training, enterprise experience, and digital influence makes her an invaluable partner for companies seeking to create mobile applications that stand out in crowded markets and deliver lasting value.